Apr 23, 2025, 2:05 PM
The Evolution of Cos: A Brand That Stands the Test of Time
Over the past decade, high streets have faced significant challenges due to digitization, leading to the decline of many once-beloved brands. However, some brands like Cos have successfully adapted by maintaining a minimalist design aesthetic that appeals across generations. Since its launch in 2007, Cos has evolved from an "art teacher" aesthetic to becoming a market leader in offering polished, versatile pieces. Known for its tailoring, this season Cos embraces the utility trend with sand and khaki hues in oversized shirts, cargo trousers, and multi-pocket jackets, alongside classic staples such as white tank tops and minimalist tote bags. As a go-to brand for affordable yet elevated wardrobe essentials, Cos continues to resonate with a broad customer base. Scroll through Vogue’s selection of standout pieces from Cos's latest collection.