Italian luxury fashion house Tod's has officially announced Hyorin Bang, a prominent Korean actress, as its newest brand ambassador. This strategic partnership aims to broaden Tod's appeal in the East Asian market and leverage Hyorin Bang's growing international recognition to enhance the brand's visibility and cultural relevance among a younger, diverse audience.

Socialite and entrepreneur Paris Hilton is set to be the face of Karl Lagerfeld's latest global advertising initiative. This collaboration aims to infuse the brand's core essence with Hilton's distinctive persona, targeting a widespread audience. The campaign seeks to blend historical brand values with modern celebrity appeal, potentially reshaping public perception and market engagement for the fashion house.

Four Seasons Resort Maui is launching a new semi-private flight service in collaboration with Aero, offering an elevated and convenient travel experience to the Hawaiian island. This exclusive offering, set to debut for Thanksgiving getaways, aims to enhance luxury travel by streamlining the journey for discerning guests.