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Luxury Brands: The Fading Luster of IconsLuxury

Luxury Brands: The Fading Luster of Icons

LVMH Announces Robust Growth in Q3 2025 Amidst Challenging MarketLuxury

LVMH Announces Robust Growth in Q3 2025 Amidst Challenging Market

Fashionphile Expands into UK Resale Market with Luxe Collective AcquisitionLuxury

Fashionphile Expands into UK Resale Market with Luxe Collective Acquisition

Estée Lauder Unveils New Fragrance Atelier in Paris

Estée Lauder Companies has officially opened its new Fragrance Atelier in Paris, marking a significant strategic move in the luxury fragrance market. This investment highlights the brand's dedication to innovative scent creation and solidifies its presence in a city renowned for its rich perfumery heritage. The atelier is set to become a hub for developing unique and sophisticated fragrances, further elevating Estée Lauder's portfolio in the high-end beauty sector.

Louis Vuitton's Fall Ad Campaign: A Focus on Leather GoodsLuxury

Louis Vuitton's Fall Ad Campaign: A Focus on Leather Goods

Swiss Watch Industry Navigates Global Challenges Amidst Shifting DemandLuxury

Swiss Watch Industry Navigates Global Challenges Amidst Shifting Demand

Porsche's Electric Vehicle Sales Surge Amidst Overall DeclineLuxury

Porsche's Electric Vehicle Sales Surge Amidst Overall Decline

Hublot and Daniel Arsham Unveil New Timepiece Collaboration

Swiss watchmaker Hublot and brand ambassador Daniel Arsham have joined forces to launch a new wristwatch. This collaboration signifies an evolution in their partnership, blending Hublot's precision watchmaking with Arsham's distinctive artistic vision to create a unique and highly anticipated luxury accessory. The new timepiece aims to captivate enthusiasts of both horology and contemporary art.

Dior Enriches Culinary Arts with Renowned Chef Yannick AllénoLuxury

Dior Enriches Culinary Arts with Renowned Chef Yannick Alléno

Genesis Unveils North American Design HubLuxury

Genesis Unveils North American Design Hub

Global Resale Fashion Market Projected to Reach $360 Billion by 2030, Driven by Affordability and Evolving Consumer ValuesLuxury

Global Resale Fashion Market Projected to Reach $360 Billion by 2030, Driven by Affordability and Evolving Consumer Values

Redefining Luxury: The Nine Archetypes Shaping Its Future

In an era of shifting consumer values and market saturation, the luxury sector faces an identity crisis. This article explores how luxury brands can regain their symbolic power by adopting a system of nine archetypes. Developed by cultural anthropologists, Jungian psychologists, and brand strategists, these archetypes offer a framework for consistent meaning, enabling brands to connect emotionally with consumers and remain culturally relevant amidst evolving trends.