Achieving notable progress despite a complex market landscape, Beiersdorf has unveiled its financial performance for the opening quarter of 2025. The German multinational behind Nivea reported an impressive organic sales increase of 3.6%, reaching €2.7 billion. Within this figure, the Consumer Business Segment contributed significantly with revenues totaling €2.3 billion, reflecting a growth rate of 2.3%. This success was largely fueled by robust contributions from the Derma division.
Delving deeper into specific brand performances, the skincare giant noted that while Nivea experienced a modest expansion of 2.5%, the Eucerin and Aquaphor lines surged ahead with a remarkable growth of 11.4%. Conversely, luxury skincare brand La Prairie encountered difficulties due to ongoing challenges in China's market environment and sustained pressures within travel retail, resulting in a decline of 17.5% in sales figures.
Vincent Warnery, Chief Executive Officer of Beiersdorf, emphasized the company's strategic approach during these dynamic times. By focusing on untapped opportunities and fostering innovative breakthroughs, Beiersdorf aims to secure its position as a leader in the industry. Furthermore, adjustments made in the Chinese market are laying the groundwork for future advancements. Looking forward, the organization remains confident in its ability to achieve sustainable growth throughout the year, supported by strong performances across various sectors including electronics under tesa.