The luxury market is undergoing a significant transformation driven by Gen Z, who prioritize authenticity, sustainability, and experiences over traditional notions of exclusivity. By 2030, Gen Z and Millennials will account for 60-70% of global luxury spending, yet many brands remain unprepared, clinging to outdated strategies. To resonate with this digital-native generation, luxury brands must embrace social selling on platforms like TikTok and Instagram, promote transparency, and integrate wellness into their offerings. The future of luxury hinges on adapting to Gen Z’s values, reimagining brand engagement, and fostering genuine connections. Failure to do so risks irrelevance. Luxury expert Daniel Langer emphasizes the need for transformative strategies and radical changes in how luxury is defined and delivered.

Italian fashion house Fendi collaborates with Japanese character artist Tarout to celebrate its centenary. This partnership introduces a unique selection of Japan-exclusive designs, available in select boutiques and on Fendi.com. The collection highlights the fusion of Italian luxury and Japanese artistry, showcasing Tarout's distinctive style integrated into Fendi's renowned craftsmanship. Image credit for the collaboration visuals is given to Fendi. This alliance marks a significant cultural exchange, honoring Fendi's legacy while embracing innovative artistic expressions.

Kimpton Hotels & Restaurants, part of InterContinental Hotels Group, is introducing a distinctive souvenir experience for travelers. Guests can enjoy unique city-inspired tattoo sessions in five U.S. locations, offering a personal and lasting memento of their visits. This initiative transforms the concept of travel souvenirs by providing an innovative and meaningful way for guests to commemorate their journeys. Through collaborations with local artists, Kimpton ensures that each tattoo session captures the essence of the destination, enhancing the traveler's connection to the city they have explored.