Apr 04, 2025, 5:01 AM
Unveiling Israel's Premier K-Beauty Destination
Super Pharm has launched Israel's first K-beauty department at its Super-Pharm Gallery concept store, showcasing the largest selection of K-beauty brands in the country, including some new to Israel. This initiative aims to capitalize on the global K-beauty trend that has also gained popularity in Israel. According to Danny Luzon, Deputy CEO and VP of Commerce at Super-Pharm, the introduction of this department reflects the Korean beauty industry's global leadership and positions Super-Pharm as a pioneering retailer in the Israeli skincare market. The trial will eventually expand to more branches, offering customers an enhanced international shopping experience with renowned Korean skincare brands.