Carol's Daughter Embarks on a New Chapter with Independent Ownership

A significant milestone has been reached as Carol's Daughter, the trailblazing textured hair care brand, transitions to new ownership. This move marks a pivotal moment for the company, which has been a cornerstone in the Black community for over three decades. The founder, Lisa Price, will assume the role of President and retain an equity stake in the business. This strategic partnership with a seasoned beauty entrepreneur promises to bring fresh perspectives while maintaining the brand’s commitment to quality and innovation.

The transition is being handled with great care to ensure a seamless continuation of operations. L’Oréal USA will provide support during this period, ensuring that both employees and customers experience minimal disruption. The new partner brings extensive experience in nurturing and expanding personal care brands, having successfully grown several well-known lines. Under this new leadership, Carol's Daughter is poised to remain at the forefront of the textured hair care market, continuing its mission to celebrate diversity and inclusivity.

Lisa Price’s enduring connection to the community and her dedication to the brand’s legacy will guide Carol's Daughter into its next phase of growth. This change not only reflects the brand’s resilience but also underscores its potential to adapt and thrive in a rapidly evolving industry. By embracing this new chapter, Carol's Daughter can better respond to the changing needs of its consumers while staying true to its founding principles. The future looks bright as the brand prepares to embark on this exciting journey.