Emerging London Designer Pinanki Shah Redefines Fashion Sustainability
In celebration of Earth Week, Vogue highlights the innovative work of London-based designers focused on sustainability. Among them is Pinanki Shah, a designer whose journey from Mumbai to London has shaped her unique approach to fashion. Growing up in Mumbai, Shah was inspired by Bollywood's extravagant styles, which contrasted with her modest upbringing. Her fascination with fashion led her to create handmade garments and accessories at a young age. After studying fashion in Jaipur, she moved to London for an MA in fashion womenswear at Central Saint Martins, where she developed her signature style influenced by her surroundings.
A Journey Through Fabric and Design
In the vibrant city of Mumbai, Pinanki Shah’s childhood was filled with admiration for Bollywood stars’ opulent attire, far removed from her middle-class reality. This early exposure sparked her passion for fashion design, leading her to experiment with crafting clothes for dolls and family members. In Jaipur, Shah refined her skills while studying fashion, favoring neutral tones amidst the colorful environment. Her move to London marked a turning point, where the lack of color inspired her bold use of vibrant hues. At Central Saint Martins, Shah honed her craft, focusing on fabric, draping, and shape. Her autumn/winter 2025 collection, "In Her Rage," beautifully merges South Asian and Western influences using sustainable materials like saris from charity shops and deadstock chiffons and satins.
From her east London studio, Shah creates sculptural designs that emphasize movement and texture. Shot in a local boxing club, her collection showcases the interplay between glamorous pieces and an industrial backdrop, reflecting her commitment to sustainability and cultural fusion.
As a journalist observing Shah's work, it's inspiring to see how personal experiences and environmental influences shape sustainable fashion. Her story encourages aspiring designers to embrace their roots and surroundings, fostering creativity while promoting eco-conscious practices in the industry.