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A Luxurious Fragrance Escape: Ellis Brooklyn's New Launch
Ellis Brooklyn, a niche fragrance brand based in New York, is set to release Guava Granita, a new women's scent, next month. This tropical eau de parfum evokes the playful and chic atmosphere of Palm Springs, blending fruity notes like guava, banana, and mango blossom with rich undertones of vanilla and almond milk. Additional nuances include bergamot, waterlily, Cavaillon melon, coconut palm, and sandalwood. Founder Bee Shapiro describes the fragrance as an escapism tool, offering a refined yet fun experience reminiscent of a country club ambiance. Guava Granita will be available in 10 and 50 ml Eau de Parfum formats.
Georgina Rodriguez Teams Up with Saudi Perfume Brand Laverne
Following Cristiano Ronaldo's move to Saudi Arabia, his partner Georgina Rodriguez has also established a presence by becoming the face of the prominent Saudi perfume brand, Laverne. Georgina expressed her excitement about collaborating with Laverne on social media and is now involved in creating a new women’s fragrance. The fragrance, named Sense Laverne, was crafted by award-winning perfumer Dalia Izem. It features a clean, feminine aroma reminiscent of white flowers, jasmine, and fleur d'orange, with subtle fruity and powdery notes. This scent balances floral elegance with a delicate softness, representing an unostentatious luxury that resonates globally.
Revolutionizing Fragrance Artistry: Ajmal Perfumes' Untold Stories Collection
Ajmal Perfumes presents "The Untold Stories," a groundbreaking fragrance collection celebrating the artistry of five renowned perfumers. This innovative project, led by CEO Abdulla Ajmal, removes traditional constraints, empowering creators to express their unique stories through scent. Each fragrance in the collection represents a chapter of personal inspiration, ranging from Mediterranean summers to Shanghai's autumn streets, offering a sensory journey that balances artistry and accessibility. After an 18-month blind selection process, the final creations highlight creativity, individuality, and global collaboration. As a leader in Middle Eastern perfumery, Ajmal redefines the industry with this transformative collection, setting new standards for creative excellence and storytelling in fragrance.