A Fashionable Union: JordanLuca Founders Exchange Vows on Milan Runway
In a unique blend of fashion and personal milestones, Jordan Bowen and Luca Marchetto, the founders of the JordanLuca label, celebrated their wedding during their autumn/winter runway show in Milan. The couple, who met seven years ago in London, have come a long way since their chance encounter. Now, as they embark on this new chapter, they continue to push boundaries in both their personal lives and their fashion brand. This event marks not only a significant moment for the designers but also highlights the evolving landscape of fashion, where personal expression and creativity intersect.
Back in 2018, Bowen and Marchetto founded JordanLuca, a label that quickly gained recognition for its bold and unapologetically queer aesthetic. Fast forward to 2025, and the duo has achieved remarkable success, now showcasing their collections in Milan. The decision to incorporate their wedding into the runway show was a natural progression for the couple, who have always blurred the lines between their professional and personal lives. “We’re doing fittings today, and this is the only quiet space we could find,” Bowen joked during a video call from yet another bathroom, highlighting the couple's humorous take on their hectic schedule.
The choice to marry on the job reflects their commitment to each other and their brand. Over the past few months, planning the event took over their lives, but it felt organic and fitting. “We are all going to be together, the people we love and respect,” said Bowen, emphasizing the importance of community in their decision. The ceremony was seamlessly integrated into the runway show, with friends, family, and members of their community walking the catwalk in the new collection. The officiant and witnesses, including members of their joint family, then joined them for the official vows.
An interesting aspect of the wedding was the 3D-printed mini versions of themselves used as cake toppers, which were featured in the show invitation. These quirky figurines added a playful touch to an already memorable occasion. Despite their reservations about the institution of marriage, Bowen and Marchetto believe that love should be visible. “We don’t feel the need to make these promises because we live them every day,” Bowen explained. However, they acknowledge that celebrating their union in Milan sends a powerful message, especially within the context of the current social and cultural climate.
While fashion has historically been a platform for making statements, Bowen and Marchetto prefer to focus on the personal significance of their wedding rather than framing it as a political declaration. Nevertheless, they recognize the inherent political nature of their actions. “It’s important to draw a line in the sand, and this… this is where we stand,” Bowen concluded. The event not only showcased their latest collection but also symbolized a significant step forward for representation and inclusivity in the fashion industry.