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LG H&H Appoints Cosmetics Veteran Lee Sun-joo as New CEO

In a significant leadership development, LG Household & Health Care has announced the selection of Lee Sun-joo as its next Chief Executive Officer. Ms. Lee brings to the role an impressive background, having accumulated more than 30 years of experience within the dynamic beauty industry.

Ms. Lee's distinguished career predominantly flourished at L'Oréal, where she held pivotal leadership roles, including spearheading the Yves Saint Laurent and Kiehl's brands in the Korean market. Her strategic guidance was instrumental in elevating Korea to become Kiehl's second-largest global market, and she played a key role in doubling the brand's worldwide sales figures. Following her tenure at L'Oréal, Ms. Lee further expanded her impact by overseeing Mediheal's entry into the U.S. market and subsequently serving as CEO of Unilever-owned Carver Korea, where her efforts were focused on solidifying AHC's market position. The formal confirmation of her appointment is anticipated after receiving shareholder and board endorsements on November 10.

This strategic appointment underscores LG H&H's commitment to revitalizing its cosmetics segment. The company is poised to harness Ms. Lee's profound understanding of both international and domestic markets to drive substantial brand expansion and enhance its competitive standing in the rapidly evolving beauty landscape.

The beauty industry thrives on innovation and visionary leadership. The strategic appointment of Lee Sun-joo at LG H&H exemplifies the continuous pursuit of excellence and growth within this vibrant sector. Her proven track record of elevating brands and navigating complex markets serves as an inspiration, highlighting the importance of experience and bold decision-making in fostering success and positive impact.

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