The Most Sought-After Footwear Trends Revealed by Lyst's Latest Report
Step Into Style: Unveiling the Internet's Top Footwear Desires
Unpacking Lyst's Latest Insights into Global Fashion Preferences
Lyst's second-quarter 2025 report serves as a compelling barometer of consumer browsing and purchasing habits worldwide, analyzing data from over 160 million users. The findings reveal fascinating shifts in brand popularity and product demand. Pucci, for instance, experienced a remarkable 96% surge in searches, possibly attributed to endorsements from celebrities like Hailey Bieber, Addison Rae, and Dua Lipa. Chloé ascended to the top 20 brands, securing the eighth position, while Miu Miu reclaimed its spot at number one. Notably, Cos remains the sole high-street brand on the list, ranking seventh. A significant trend highlighted is the prevalence of footwear among the top ten most coveted products, including Skims's Tank Top, Adidas's Classic Sprinter shorts, Juju Vera's Petta Shell necklace, and Faithfull the Brand's Heady Strapless Dress. This indicates a strategic pivot by consumers towards more impactful yet affordably priced items, a clear response to ongoing recessionary concerns.
Prada Collapse Re-Nylon Sneakers: The Rise of the Ultra-Flat Silhouette
The Prada Collapse sneakers, with their sleek, low-profile design, have captivated fashion enthusiasts, leading to a 62% increase in demand and earning them a coveted tenth place on Lyst's list of hottest products this season. This surge in popularity can be seen as an extension of the broader movement towards minimalist, streamlined trainers. Influential figures like Lily Allen, a renowned sneaker connoisseur, have championed this aesthetic, particularly praising Miu Miu's collaborative New Balance runners for their slender and agile form, which she describes as feeling \"very now.\" This preference for understated footwear is echoed by celebrities such as Emily Ratajkowski, often seen in Puma Speedcats, and Kaia Gerber, a fan of Bode X Nike Astro Grabbers, solidifying the trend of barely-there trainers.
Isabel Marant Bekett Sneakers: A Resurgence of the Cult Classic
Despite previous periods of mixed reception, Isabel Marant's Bekett sneakers have made a triumphant return, witnessing a substantial 71% increase in searches. This revival places them at eighth position among the most-wanted items, signaling a renewed appreciation for Marant's distinctive aesthetic. Fashion insiders note that the brand's signature silhouettes, including ruffled miniskirts, drop-waist dresses, utilitarian separates, and boho blouses, are once again at the forefront of style conversations, with a new generation of \"It-girls\" embracing them. The Bekett sneakers, in particular, have experienced an astounding 630% jump in Lyst searches and a 1,580% increase on eBay over the past year, proving that, as the French proverb suggests, \"the more things change, the more they stay the same.\"
Ancient Greek Iro Flats: The Epitome of Summer Versatility
Ancient Greek Sandals' Iro flats have become a summer essential, embodying the confluence of two major footwear trends: the elegant ballerina and the playful jelly shoe. Their immense popularity, marked by a 65% rise in demand, secured them sixth place this quarter. British Vogue's fashion features editor, Laura Hawkins, lauded these sandals for their versatility and practicality, especially during travel. She highlighted their ability to transition seamlessly from beach to city, making them an ideal choice for light packing and diverse occasions. This blend of chic design and functional adaptability makes the Iro flats a standout success for the season.
Vibram V-Soul Flats: Embracing the Avant-Garde in Footwear
The Vibram V-Soul Flats have garnered significant attention, experiencing a remarkable 110% surge in searches. This spike is largely driven by a burgeoning community of \"FiveFingers Fashion Girls,\" including model Paloma Elsesser, rapper Doechii, and The Attico co-founder Gilda Ambrosio, who have embraced this unconventional take on the classic ballet flat. While opinions on their aesthetic may be divided, the integration of these \"digitally freaky\" shoes into high fashion has been a gradual process. This shift aligns with a broader industry narrative that began in 2023 when this very publication boldly declared \"toes as the new legs,\" signaling a readiness to challenge traditional footwear norms and celebrate distinctive, often polarizing, designs.
Miu Miu Faded Suede Loafers: The Quintessence of Preppy Chic
Miu Miu's faded suede loafers have emerged as a significant trend, registering a 176% growth in searches and becoming Lyst's fourth most sought-after item this quarter. These loafers, while technically boat shoes, align perfectly with the prevailing preppy aesthetic that has dominated recent runways. Suede, in various forms—from shoes and bags to blazers—has been a ubiquitous element of this trend. While warm, earthy tones like toffee, chestnut, and neutrals have been particularly popular, designers have also infused vibrant hues into their suede collections, exemplified by Toteme's scarlet thong-toe sandals, Loewe's olive tints, and JW Anderson's innovative \"denim\" suede ballerinas. This demonstrates a playful yet sophisticated approach to classic silhouettes.
The Row Dune Sandals: A Symbol of Understated Luxury and Lifestyle
Securing the top spot with an impressive 162% increase in demand, The Row's Dune sandals have sparked considerable discussion, not just for their celebrity endorsements—including Hailey Bieber, Dakota Johnson, and Jonathan Bailey—but also for their notable price point. Despite being a significant investment for a pair of flip-flops, their association with The Row, founded by the Olsen twins, lends them an aura of exclusive desirability. As The New York Times aptly observed, these sandals are less about practical beachwear and more about embodying a luxurious lifestyle, perfectly suited for a yacht's deck or, in Mary-Kate Olsen's signature style, a casual grocery run in the Hamptons. They symbolize a blend of comfort, minimalist elegance, and aspirational living, transcending their simple form to represent a coveted aesthetic.