Oriflame Secures Overwhelming Bondholder Backing for Recapitalisation Plan

A significant milestone has been reached as Oriflame announces that a vast majority of its bondholders, representing over 85 percent, have endorsed the company's recapitalisation initiative. Scheduled to conclude in the first half of 2025 pending necessary approvals and conditions, this move is set to reshape Oriflame's financial landscape. The deal aims to create a more balanced and sustainable structure by reducing debt by approximately €520 million, extending repayment timelines, and ensuring long-term stability.

In addition to the debt restructuring, Oriflame is receiving a robust capital boost of €50 million from a group of committed long-term investors, including the af Jochnick family. This influx of fresh funds will not only solidify the company's financial foundation but also empower it to pursue ambitious growth strategies. By aligning with dedicated partners, Oriflame positions itself to revitalise its operations and enhance its global market presence, paving the way for renewed expansion and prosperity.

The commitment of the af Jochnick family, who have been integral to Oriflame since its inception in 1967, underscores the enduring faith in the brand's potential. Alexander af Jochnick, Chairman of Oriflame, expressed optimism about collaborating with both new investors and the management team to propel the company forward. Through a strengthened financial framework, Oriflame can now focus on executing its strategic business objectives, benefiting all stakeholders and fostering success among its brand partners worldwide. Such initiatives exemplify the power of collaboration and resilience in driving corporate progress and innovation.