Cosmetics

Persan and Migros Unite to Create a Global Contract Manufacturing Powerhouse

mmyworldfix
mmyworldfixApr 02, 2025

Two major players in the contract manufacturing and private label industry are set to merge, creating one of the largest entities in the sector with an impressive annual turnover of €1 billion. This strategic partnership involves Persan acquiring the Mibelle Group from Migros. The acquisition encompasses all of Mibelle's operational facilities across multiple continents and its entire workforce. Although financial specifics have not been revealed, the move is expected to significantly bolster Persan’s global influence and technological capabilities.

The CEO of Persan, Antonio Somé, emphasized the significance of this deal, highlighting the potential for growth through innovation and quality assurance. He underscored the company's dedication to maintaining core values such as people-focused strategies, cutting-edge technology, and sustainable practices as they embark on this new chapter.

A New Era in Global Manufacturing

This acquisition marks a pivotal moment for Persan as it expands its international footprint. By integrating Mibelle's advanced technologies and diverse product categories, Persan aims to enhance its offerings while preserving the high standards that have contributed to its success. This merger positions the company at the forefront of innovation in the global manufacturing landscape.

With the acquisition of Mibelle Group, Persan gains access to state-of-the-art production facilities located in Switzerland, France, the UK, Netherlands, US, and Australia. These resources will enable the company to explore new markets and develop innovative solutions tailored to customer needs. Furthermore, the inclusion of Mibelle’s skilled workforce ensures continuity and expertise in delivering high-quality products. This expansion not only strengthens Persan’s market presence but also reinforces its commitment to providing technologically advanced and sustainable options for its clients worldwide.

Commitment to Innovation and Sustainability

In this transformative phase, Persan remains steadfast in its mission to uphold the principles that have driven its achievements thus far. The organization places a strong emphasis on fostering innovation, embracing cutting-edge technology, and prioritizing environmental responsibility. This alignment with sustainability goals ensures long-term viability and customer satisfaction.

Antonio Somé, CEO of Persan, expressed enthusiasm about the opportunities arising from this collaboration. He stressed the importance of maintaining a focus on people, innovation, and sustainability. By merging with Mibelle, Persan can leverage enhanced technological capabilities to deliver superior products while adhering to stringent quality standards. The integration of these core values into their business strategy underscores the company's vision for a future where technological advancement aligns seamlessly with ecological stewardship. As Persan moves forward, it aims to inspire trust among its partners and stakeholders by consistently demonstrating leadership in ethical business practices and environmental consciousness.

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