Proenza Schouler Founders Appointed as New Creative Directors of Loewe
In a significant move for the fashion industry, Jack McCollough and Lazaro Hernandez, founders of Proenza Schouler, have been named as the new creative directors of Loewe, the esteemed Spanish fashion house owned by LVMH. This transition comes just a week after Jonathan Anderson, who served as Loewe's creative director for nearly a decade, announced his departure. The duo, celebrated for their innovative designs and commitment to craftsmanship, expressed deep admiration for Loewe's legacy and outlined their vision to honor its traditions while infusing them with their unique perspectives.
McCollough and Hernandez shared their excitement about joining Loewe, emphasizing the alignment between the brand’s values and their own artistic ethos. They highlighted their dedication to artistry, experimentation, and cultural engagement—qualities that have defined their work at Proenza Schouler since its inception in 2002. As they embark on this new chapter, the designers plan to immerse themselves in Loewe's creative environment by collaborating closely with the talented teams, artisans, and craftspeople responsible for the brand's renowned quality.
Their initial focus will be on understanding the intricate processes and exceptional craftsmanship that define Loewe. By doing so, they aim to build upon the brand's rich heritage and propel it into the future. The designers view their role as an opportunity to reinterpret Loewe's identity in a contemporary context, ensuring it resonates with today's audiences while maintaining its core essence.
Since founding Proenza Schouler two decades ago, McCollough and Hernandez have established themselves as pioneers in modern fashion. Their label became synonymous with New York's edgy yet sophisticated style, making it a staple at New York Fashion Week. Despite stepping away from their roles as creative directors earlier this year, they remain committed to the brand as board members and shareholders. Moving forward, they are eager to apply their expertise and passion to shaping the next era of Loewe's storied history.
As McCollough and Hernandez prepare to lead Loewe into uncharted territory, their appointment signals a promising fusion of tradition and innovation. With their deep respect for craftsmanship and a bold vision for the future, the duo is poised to redefine the iconic Spanish brand while preserving its cherished legacy. Their collaboration with Loewe's skilled artisans promises to yield exciting results, setting the stage for a vibrant new chapter in the world of luxury fashion.