A sun care brand is taking its message of sun safety directly to the American public through an ambitious cross-country initiative. Sun Bum, known for its dedication to skincare protection, is organizing a nationwide tour that will visit ten cities across the United States. At each stop, attendees will have the opportunity to receive complimentary sunscreen at designated locations under the Trust the Bum banner.
This endeavor marks another milestone in the company's collaboration with the Skin Cancer Foundation, a partnership now entering its third year. Through this alliance, Sun Bum aims to amplify awareness about the importance of safeguarding one’s skin from harmful UV rays. The program not only highlights the necessity of daily sunscreen use but also fosters a sense of community among those who prioritize outdoor enjoyment while maintaining proper skin care.
For Evan Slater, Chief Marketing Officer at Sun Bum, this campaign embodies the brand's founding principles. Originating in Cocoa Beach, the brand was born from a desire to create superior products that protect individuals and their families from the intense Florida sunshine. As Slater emphasizes, embracing the outdoors and caring for one’s skin are not mutually exclusive goals. This mission continues to inspire communities nationwide to adopt healthier sun habits, proving that protection and pleasure can go hand in hand.