The travel retail industry is witnessing a significant milestone as one of its leading players extends its reach into North Africa. Avolta, the global leader in travel retail, has secured a contract to establish 15 duty-free shops across five major Tunisian airports. These locations, including Tunis-Carthage International Airport and Djerba–Zarzis International Airport, handle a substantial portion of the country’s air traffic. This strategic move positions Avolta to cater to a vast majority of travelers entering and leaving Tunisia.
Avolta's new outlets will feature an extensive selection of duty-free products, ranging from perfumes and cosmetics to spirits and gourmet treats. The company plans to introduce unique concepts that blend international offerings with local charm. For instance, visitors can expect themed sections such as Mind, Body & Soul and Haute Parfumerie, enhancing the shopping experience with a touch of cultural authenticity. Luis Marin, President & CEO of Avolta’s Europe, Middle East & Africa Region, emphasized the importance of this expansion, noting that it strengthens their presence in key Mediterranean tourist hubs while tapping into one of Africa's most promising duty-free markets.
This expansion underscores Avolta's commitment to delivering exceptional shopping experiences that reflect the essence of each destination. By combining global brands with local specialties, Avolta aims to create a distinctive retail environment that resonates with travelers. As the travel retail sector continues to recover and grow, Avolta's strategic moves highlight the company's dedication to innovation and customer satisfaction, setting a positive example for the industry.