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Japanese Skincare Brand Curél Expands to European Markets with Biomimetic Ceramide Technology
Curél, a Japanese skincare brand established in 1999, specializes in products for dry and sensitive skin, endorsed by 89% of Japanese dermatologists. Known for its advanced dermatological solutions, Curél is expanding to the French and German markets in January, targeting pharmacies and parapharmacies. The brand's core technology involves biomimetic ceramides, which replicate natural ceramides to restore and strengthen the skin barrier. With nearly 90 scientific publications, Curél has gained loyal followers in Asia and the U.S. The timing is favorable as European demand for sensitive skin products rises. Curél offers fragrance-free, alcohol-free, dermatologically tested products with a unique double cleansing and hydration routine. Initially launching the Intense Hydration range in France and Germany, Curél plans in-pharmacy activations and campaigns, with products priced between €19-25, all manufactured in Japan.
Curél Expands into Europe with Biomimetic Ceramide Technology
Curél, a Japanese skincare brand established in 1999 for dry and sensitive skin, is expanding into France and Germany this January. Renowned for its biomimetic ceramide technology, which mimics natural skin barriers, Curél aims to penetrate the pharmacy network, targeting 400 pharmacies in France within the first year. Recommended by 89% of Japanese dermatologists, the brand offers fragrance-free, alcohol-free products with clinically proven results. The Intense Hydration range, featuring a double cleansing and moisturizing routine, will be launched first. Curél's science-centric approach and focus on ceramides have gained it loyal followings in Asia and the U.S., and it is well-positioned to meet the growing European demand for sensitive skin care. Products are priced between EUR 19 and EUR 25 and are currently manufactured in Japan.
Empowering Beauty and Sports: Sephora Canada Joins Forces with Toronto Tempo
Sephora Canada has become the inaugural Founding and Official Beauty Partner of Toronto Tempo, Canada’s first WNBA team. This collaboration aims to merge beauty and sports through community programs, retail campaigns, social media collaborations, and in-arena experiences, promoting diversity and inclusivity. Sephora’s Senior Vice President of Marketing, Allison Litzinger, emphasized the importance of celebrating the unique identities of women athletes, both on and off the court. The partnership seeks to highlight the "Beauty of Sport" and reinforce the message that everyone belongs to something beautiful, fostering a sense of community and empowerment among Canadians.