Wild Teams Up with Tennis Star Emma Raducanu to Champion Sustainable Personal Care

In a significant stride towards promoting eco-conscious living, Wild, a leading sustainable personal care enterprise, has proudly announced its partnership with renowned tennis professional Emma Raducanu. This strategic alliance marks Raducanu's debut as Wild's global brand representative, initiating the impactful 'Champions of Change' movement slated to launch during the 2025 US Open.

The core objective of this collaboration is to amplify awareness around Wild's pioneering range of personal care items, notably their refillable and entirely plastic-free deodorants. Raducanu’s global stature will be instrumental in spearheading various promotional activities across digital platforms, social media, and retail outlets worldwide. Having earned its B Corporation™ certification in 2023, Wild has demonstrated remarkable growth, establishing a strong foothold in the American market through major retailers such as Target and Amazon, alongside its flourishing direct-to-consumer online presence. Concurrently, the brand continues its robust expansion within the United Kingdom, with a significant television advertising campaign planned for 2026.

This collaboration capitalizes on Raducanu's widespread appeal to significantly enhance Wild's market visibility and accelerate its retail expansion. More importantly, it reinforces the brand's overarching commitment to combating single-use plastic waste within the personal care industry, inspiring consumers globally to embrace more sustainable choices. Through this partnership, Wild not only aims to revolutionize daily hygiene routines but also to empower individuals to contribute positively to environmental preservation, proving that conscious consumption can lead to a healthier planet for all.