GEKA Continues to Lead in Sustainability with Fifth Consecutive EcoVadis Platinum Rating
In a significant milestone, GEKA has once again been recognized for its outstanding commitment to sustainability. The company has secured its fifth consecutive EcoVadis Platinum Sustainability Rating, placing it among the top 1% of companies globally. This achievement underscores GEKA's dedication to creating positive environmental and societal impacts within the cosmetics industry. The rating is based on an independent assessment across four key areas: Environment, Ethics, Labor & Human Rights, and Sustainable Procurement. Additionally, GEKA has introduced innovative sustainable materials into its products and set ambitious targets for reducing its carbon footprint.
Sustainability at the Core of GEKA's Business Strategy
GEKA's sustained excellence in sustainability is driven by a comprehensive strategy that integrates eco-friendly practices throughout its operations. The company has consistently demonstrated leadership in reducing its environmental impact while maintaining high standards in ethical practices and labor rights. Through initiatives like the introduction of post-consumer recycled (PCR) materials and bio-based components, GEKA has pioneered new ways to create beauty products that are both effective and environmentally responsible.
One of the standout achievements of GEKA's sustainability efforts is the launch of its Reborn Collection, which includes mascara, lip gloss, eyebrow brushes, cleaning pads, and accessories made from at least 93% PCR and bio-based materials. This collection represents a significant step forward in the company's mission to reduce waste and promote circular economy principles. Moreover, GEKA's commitment to innovation extends beyond product development; it also encompasses supply chain improvements. For instance, the company aims to send zero waste to landfills by 2025 and has pledged to cut its greenhouse gas emissions by 30% by 2029 compared to 2019 levels. These goals have been independently validated by the Science Based Target Initiative (SBTi), further reinforcing GEKA's credibility and transparency in sustainability reporting.
Global Leadership and Transparent Reporting
As part of medmix, a global leader in high-precision delivery devices, GEKA leverages its extensive network and expertise to drive sustainable practices across multiple industries. The company's transparent approach to sharing its sustainability progress ensures that customers and stakeholders are kept informed about its ongoing initiatives. By consolidating and reporting its performance in the medmix Annual Report, GEKA demonstrates its commitment to accountability and continuous improvement.
Founded in 1925, GEKA has built a reputation as a world-leading manufacturer and supplier of high-precision beauty application solutions. With manufacturing sites in Germany, the USA, Brazil, and China, the company brings together deep expertise in beauty tools, twisted wire brush, and micro brush technologies. Its numerous patents reflect a relentless pursuit of innovation. As part of the broader medmix organization, GEKA benefits from a global presence and a highly motivated team dedicated to delivering uncompromising quality and proximity to customers. Together, these elements position GEKA as a pioneer in sustainable beauty solutions, setting a benchmark for others in the industry to follow.